BiP – Messaging, Voice and Video Calling app, BiP 2021

BiP – Messaging, Voice and Video Calling app, BiP 2021

BiP – Messaging, Voice and Video Calling app, BiP 2021-  BiP – Messaging 2021

The curious case of BIP: What fuels the sudden rise of the Turkish app?

Does BiP represent a genuine challenge to the established social network ju’ggernauts, with which user disenchantment appear’s to be growing by the week?

A couple of days ago’, a previously little known social media app – BiP Messenger – seemingly appear’ed out of now’here, threatening to break through the impenetrable social mobile monopoly of Wha’tsApp, Imo, and Facebook Messenger in Bangladesh.

Does BiP represent a genuine challen’e to the established social network juggernauts, with which user disenchant’ment appears to be growing by the week?

Or is it merely the latest flash-in-the-pan fad?  BiP – Messaging 2021

Either way, one can’t help but notice the timing of BiP’s moment i’n the spotlight. The correlation betwee’n BiP’s rise and WhatsApp’s darkest hour send’s out a clear message and is a reflection of the growing mood a’mong users.

Since Facebook acqu’red WhatsApp in 2014, users have wondered and worried’about how much data would flow betwe’n the two platforms.

Many of them experienced a rude awakening in recent we’eks, as a new in-app notification raises a’waren’ess about a step WhatsApp actually took to share mor’e with Facebook back in 2016.

On January 4, WhatsApp updated i’ts terms of use and privacy policy, primarily to exp’and its practices around how WhatsApp business ‘users can store their communications.

A pop-up has b’een notifying users that as of February 8, the app’s privacy policy will change and they must accept the terms to keep using the app.

As part of that privacy policy refresh, Whats’App also removed a passage about opting out of s’haring certain data with Facebook: “If you are a’n existing user, you can choose not to have your WhatsA’pp account information shared with Faceb’ook to improve your Facebook ads and product’s experiences.”

Some media outlets and confused WhatsApp users understandably assum’ed that this mea’nt WhatsApp had finally crossed a line, requiring data-‘sharing with no alternative.

But in fact the company says that t’e privacy policy deletion simply reflects how Wha’tsApp has shared data with Facebook s’ince 2016 for the vast majority of its now 2 billion-plus users.

Here comes BiP Messenger.

M’any users around the world, including Bangladesh, have not taken this kind of forced decision of Wh’atsApp lightly. So they decided to leave WhatsApp and use another app.

As a result, at least two more apps, including BiP, Signal and Telegram, suddenly became popular. Among them, BiP has risen to number one in the Google Play Store as a messaging app in Bangladesh.’

As of March 2020, the’ number of BiP users worldwide was 45 milli’n. And in January 2021, the number of users in 196 cou’ntries of the world has e’xceeded 60 million.

The Story of BiP

BiP is actually a messaging app made in Turkey, wher’e customers can exchange messages with au’dio-video calls like WhatsApp, Messenger, Emo or V’iber. The app developers are making a special promise t’o protect privacy.

The Turkish government ow’ns 26.2% of the company’s assets. Karamehmet’s c’ompany Cukurova Holding owns 13.81%, Russian privat’e company Alpha Group owns 13.22% and the ‘remaining 48.95% shares are in the Turkish capi’al market.

The company claims that it is end-to-end encryp’ted, meaning that voice calls and messages ‘will be kept secret and no one will be able to hack it.

According to the app developers, t’here is also a system for secret chat. If a user wants to delete a message automatically after a certain time, the time can be set accordingly. There will be n’o more information later.

The Turkish mobile’ phone company T’urkcell launched BiP in 2013. The app is being used in’ 192 countries around the world a’nd most of the users were from different countries in Europe.

According to a BBC report, BiP has b’een the most downloaded in Germany before’ rec’ent times and’ its use is also high there. Also, m’any people in France and Ukraine have downloaded the ‘app.

At present, there is’ a h’uge demand for BiP in Europe and the Middle Ea’st, according to o’fficials of Turkcell.

Howev’er, the popularity of this app in Banglad’esh has surpassed every other. Considering the ranking of app downloads of ‘Bangladeshi users from Google Play Store, it is seen that the dow’nload of BiP has risen 92 steps in just one day.

According to the Turkish daily Sab’h, BiP has been downloaded 2 million times a day si’nce WhatsApp announced the’ change in privacy policy.

So far this app has been downl’aded a total of 60 million times. Officials of Turk’cell are expecting that the download of this’app will cross 1 billion soon.

Muslim sentiment or privacy awareness

However, analysts say that there may be several reasons for being attracted to BiP.

First, people around the worl’d are now more aware of privacy than ever before. Many users in Ban’gladesh also value privac’y. That’s why many people may have do’nloaded BiP.

BiP – Messaging 2021

Recently, when the office’ of Turkish President Recep Tayyip Erdogan announced the ‘use of BiP to leav’e WhatsApp, many feel th’at it has had an effect. And that warmth is being felt ‘on social media as well.

When the attention of the Bangladesh Telecommun’ication Regulatory Commission (BTRC) was drawn’ to such a sudden popularity of a specific app in ‘Bangladesh, Deputy Director (Media Wing) Md Zakir Hos’ain Khan told Dhaka Tribune: “When a new app comes we observe it and are aware about its activity. But we can’t immediately say whether or not it is ri’sky. The Detective Branch will notify us about its right o’r wrong activities after investigat’ion.”

Zakir Hossain Khan also mentioned Telegram, a Dubai-based messe’ger app that has attr’acted a surge of new users, from far-right extremists to militant o’rganizations.

“If we find that the acti’vity of BiP is suspicious like Telegram, as an app for militant organizations, we will take nece’ssary steps immediately according to our rules,” he said.

Turkish messaging app booms in Bangladesh
Bangladeshis turn to BiP amid privacy concerns on Facebook-owned WhatsApp

BiP – Messaging 2021

 

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